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Articles et informations sur le thème de B2B marketing

How to Create a B2B Marketing Strategy in 6 Steps
3 min. de lecture

How to Create a B2B Marketing Strategy in 6 Steps

For e-commerce companies trying to properly interact with other companies, developing a successful B2B marketing plan is absolutely vital. While B2C marketing sometimes emphasizes emotional appeals, B2B marketing stresses relationships and value and calls for a more strategic approach. This is a basic guide to enable you create a B2B marketing plan with effectiveness.

Effective B2B Social Media Marketing: Planning and Strategies
3 min. de lecture

Effective B2B Social Media Marketing: Planning and Strategies

B2B social media marketing is now an important tool for companies that want to reach more people, build trust in their brand, and connect with possible customers and business partners. This kind of marketing is more complex than B2C marketing, which focuses on quick sales. It needs to focus on long-term relationship building, thought leadership, […]

Mastering B2B Product Management: Challenges and Strategies
3 min. de lecture

Mastering B2B Product Management: Challenges and Strategies

A 2024 survey by Akeneo has revealed that nearly all B2B companies face significant challenges in product management, particularly in managing product information. This encompasses the difficulties firms encounter in ensuring their product details are accurate, comprehensive, up-to-date, and consistent across various channels and platforms. The study, which involved 650 B2B professionals from the United […]